In addition to being a family owned business, Diamond Creek is a firefighter owned business! Carl has been an active career and volunteer firefighter since 1982. As such, we know the type of products that firefighters want and need. From Chore coats, Job Shirts, and of course Fire Department / FOOLS Chapter / fund raiser t-shirts, to challenge coins, memorial LODD bracelets, and fire prevention give away materials, we've got you covered. After all....we're family.